Hi, here is an extended collection of my portfolio with a brief description about each shoot. Click to expand the photos or to start the video. Thanks for checking it out, please let me know if you have any questions! Cheers.
True History brewing was attempting to change the course of their own history by pivoting and adapting to the pandemic reality through early stage delivery. I had complete creative freedom with the product shots and wanted to incorporate their alignment with comics without taking away from the focus, the beer itself. I sourced vintage comics to support the image and I capitalized on the DIY nature of getting beer out and in their consumers' hands during this crisis. I highlighted that concept with gloves, and wipe downs, and end of driveway delivery, after which one certainly needs a beer. These photos were immediately used by the client on their Instagram stories and posts, as well as gifs, to promote their product and new service offering.
To actively promote the collaboration between Budweiser and Jim Bean, I organized, set up, shot and edited a series of photographs from a recent promotional event here in Toronto. To boost the image of the event, It was key to incorporate the Clydesdales as part of the celebration as they are known for their participation in high profile events like the Super Bowl and the Rose Parade. Similarly, the brands are both associated with good times and the photos captured fans from all demographics enjoying themselves together. For local flavor, certain Toronto landmarks, like the CN Tower, are in the background of the photo reminding the viewer of the Canadian content. These photos are currently with the client.
Good Sunday / Stel + Mar
& Taste Toronto
I supported both of these organizations in their partnership with Taste Toronto for featured giveaways by bringing their brands to life through still photographs. I aligned the style, product layout, and color edits to unify and harmonize the shots. With Good Sunday, it was critical to focus on the can and recess the bike as Regal was not an integral partner. For Stel + Mar, the incorporation of the beach floaters promoted the summertime backyard adventure vibe. The final product was used by the clients on their social media pages
To showcase Corona's environmental partnership with Parley, key to influencing their most influential demographic, I utilized my event photos to help tell the story of how large corporations can make an important difference through the collection of seemingly small individual actions. At a prominent Toronto beach, I shot a series of before, during, and after photos which highlighted the need for attention to micro plastics as well as large ticket garbage, as well as the juxtaposition of dirty versus clean beach areas. Additionally, in keeping with Corona's 'feel-good' image, the photos reflect people enjoying the activity. These photos were to be used externally as well as internally to promote the social consciousness of the client.
With Docs, it was critical to both reinforce their tags of 'made like no other' and 'tough as you are' and to ensure that the footwear was front and center. This event was to showcase the collaboration between Dr. Martens and Rock it Promo and to highlight the best feature of the new line of shoes. In taking the photos and doing the edits of the products, the brand, the guests, and the influencers, I was careful to capture the 'rock n roll' feel of the merchandise. In preparation, I collaborated extensively with them to ensure exactly which influencers and which products would make the shot list. The client was provided with all of the final collateral.
Keurig solicited me to assist in the promotional launch of their pop ups. This was a full service offering both in terms of capturing the set up and the event and also because I was responsible for all aspects (direction, camera operation, production) of the shoot. I also supervised the work of another photographer and a videographer. There was an exceptional time crunch to this project and we worked through the night to ensure commitment to the deliverables. The video was supporting their updated branding with the color scheme and design and the incorporation of their brewing technology, thereby reinforcing their position as a leading coffeemaker. The client was fully engaged in the editing process to deliver a ready to market product.
Adidas has a rich history of using the story of inspiring athletes to encourage fitness and to promote their brand. In this case, the story was so moving that it would, on the surface, seem to tell itself; however, there was a tremendous amount of preparatory work in crafting how to get the message across in the time allotted and on- site work to ensure the smooth functioning of the operation. In addition to advising on how best to capture shots that are aligned with the story, I took the behind the scenes footage and assisted with scheduling and general production needs. The client promoted the final product on their Canadian and worldwide social platforms, on their website, and it was picked up by iHeart Radio and other news affiliates.
Working with KC Productions and 5Crowd, we produced multiple videos for Microsoft featuring some of their own clients: Zone TV, Cerebri AI and TD Securities. These videos had a more serious tone reflecting the nature of their corporate contacts and the fact that we were dealing with their own executives on camera. As a jack of all trades, I was a camera operator, a sound technician, a production assistant, and an assistant director. Microsoft can add additional testimonials as their clients become more comfortable endorsing their product offerings.
This project was near and dear to my heart as both a musician and as someone who strongly believes in the synergistic benefits of bringing people together to share their experiences and their viewpoints.As the creative director of the project, I established the name and the narrative supporting the journey. I also worked directly with the graphic designer in creating the logo. I shot the content, recorded the audio, and did the edits. I ensured that all participants were true to the brand identity. The concept was under discussion with the CBC to be repurposed into a documentary or series.
Capitalizing on the high functioning partnership with KC Productions and 5Crowd, we created a series of videos for Tourism Toronto. The edgy lifestyle theme was a common thread and popular neighbourhoods such as Queen West, Ossington, St. Lawrence and Kensington Market brought this to the forefront. We developed the stories to show the intersection of people, their space/ location and their life. I shot video, recorded audio and assisted in the direction from start to finish. This hands on approach kept the cost down while ensuring high quality output. The client was able to have a suite of videos to work with, each with a similar look and feel but also with a uniqueness in terms of individual delivery.